UP Braj Teerth Vikas Parishad has been constituted under the Uttar Pradesh Braj Niyojan Aur Vikas Board (sanshodhan) Adhiniyam 2017 (U.P. Act No. 3 of 2017) for the preparation of a plan for preserving, developing and maintaining the aesthetic quality of Braj heritage in all hues - cultural, ecological and architectural, co-coordinating and monitoring the implementation of such plan and for evolving harmonized policies for integrated tourism development and Heritage conservation and management in the region, giving advice and guidance to any department/local body/authority in the district of Mathura in respect of any plan, project or development proposals which affects or is likely to affect the heritage resource of the Braj Region and for matters connected here with or incidental there to.
Mero Braj App
Mero Braj Mobile App developed by Uttar Pradesh Braj Teerth Vikas Parishad is sigle point information centre for the visitors of Braj region (Mathura, Vrindavan, Barsana, Goverdhan and nearby places). Mero Braj App provides helpful information about famous temples, religious places, accommodation, local travel, food facilities, parking places, nearby plice services, local convenience, taxi operators, medical facilities, Emergency services and many more. Objective of the mobile app is to equip visitors with the information so that they could visit Braj region safely.